Day Dresses

“There was just simply nothing even resembling Bergdorf Goodman in Paris. Wonderful little shops scattered over the city, yes, but here at Bergdorf Goodman all these wonderful little shops stocked with the finest produce of Europe and America were right under one roof. A lady could get not only the loveliest of gowns custom-made to her measurements and personality, but the girdle and the lingerie to wear under it, the furs to wear over it, the custom hat to go with it, hundred dollar shoes, every accessory her little heart could desire, even perfume.” 

- Booton Herndon, author of Bergdorf’s on the Plaza